Motley Fool Stock Advisor Review: Can You Beat the Market?

Motley Fool Review
Motley Fool Stock Advisor Dashboard

Product Name: Motley Fool

Product Description: Motley Fool has been offering stock recommendations and investment advice since 1993. Over two decades later, they are still one of the largest financial media companies in the world.

  • Price
  • Resources Available
  • Ease of Use
  • Quality of Research
  • Credibility


Motley Fool has been offering stock recommendations and investment advice since 1993. Over two decades later, they are still one of the largest financial media companies in the world. We did an in-depth review of their stock advisor program to see if it was worth the money. Here’s what we found.

About Motley Fool

Motley Fool is one of the most well known multimedia companies in the financial industry. The company was originally founded in July 1993 by David Gardner and Tom Gardner, who still run the company today. The company provides a combination of both free news (similar to sites like MarketWatch and Yahoo Finance) as well as premium financial advice and research. This is no small operation.

Tom and David Gardner

Motley Fool now employs over 300 people and is recognized as one of the top companies in the space. The company has maintained a positive reputation and is most well-known for their stock advisor program.

Motley Fool Stock Advisor Program

Motley Fool’s stock advisor program offers premium stock picks backed by extensive research. The Stock Advisor program claims to beat the returns of the S&P 500 by selecting outperforming stocks. Since inception, the stock advisor picks have returned 333%, compared to 77% returns from the S&P 500. So, what exactly does the program offer? Let’s take a closer look.


Monthly Stock Picks

The Motley Fool Stock Advisor program offers a few benefits, but the biggest value comes from the monthly stock picks. Subscribers will receive two new stock picks every month. These stock picks are recommended by Tom and David Gardner, the companies cofounders.

Motley Fool Stock Advisor Dashboard

Stock Research

Motley Fool does extensive research on the stocks they recommend. They don’t simply say “buy stock $XYZ” without any explanation. Instead, they share their research on the company and explain why they are making the recommendation. This research is thorough and includes commentary on the company, sector, and general market conditions.

Motley Fool Amazon Report


Motley Fool offers additional educational resources for investors who are looking to learn more about the markets. The members area contains market news as well as general investment education. Once again, the stock picks are the stars of the service, but the education is a nice perk.

Stock Advisor Education

Community Forum

The  members section offers a community forum where members are free to discuss stock picks and general investing concepts. The forum is surprisingly active and serves as a nice community to network with other investors and exchange ideas.

Community Forums

Stock Advisor vs. Rule Breakers

Motley Fool offers a handful of premium investment services but the most popular are the Stock Advisor program and the Rule Breakers program. Many investors are torn between the two so we felt it necessary to do a quick comparison.

Both programs are priced the same at $99/year or $19/month. The main difference between the services is the investment methodology used to pick the stocks.

The Stock Advisor program is Motley Fool’s flagship service. This service offers stock picks based around the methodology that made Tom and David Gardner renowned figureheads in the world of investing. Rule Breakers is a follow-up service primarily built on David Gardner’s methodology.

Both programs seek to identify stocks poised for exceptional returns, however Rule Breakers is more focused on growth stocks. In this sense, Rule breakers is just a more narrowly-focused stock picking service.

We believe that the Stock Advisor program is more favorable to Rule Breakers for a couple reasons. First, you get access to more stock picks and resources. Second, the Stock Advisor program is clearly the flagship service. It’s the service that made the Fool famous and it even contains a lot of the elements of the Rule Breakers service.

When in doubt, you can’t go wrong with the Stock Advisor program.

How Good Are Motley Fool’s Stock Picks?

As mentioned above, most investors sign up for Motley Fool’s Stock Advisor program to receive stock recommendations. Investors are looking to recoup the cost of the subscription through superior stock picks.

Over time, Motley Fool has outperformed the stock market. Their recommendations are generally large cap companies with lower risk than small caps and micro caps.

Additionally, the company provides multiple stock picks every month, giving investors the opportunity to choose from multiple companies. You can find a list of all stock picks, including data about:

  • The recommendation date
  • The company ticker
  • The market cap
  • The risk level
  • The performance since the recommendation (and relative to the S&P 500)

It’s beneficial that all stock picks are listed in a convenient table. This allows new members to analyze the performance and make decisions accordingly. Here is an example (to be fair, I’ve included historical picks instead of the most recent picks):

Motley Fool Historical Recommendations

Some of the recommendations are companies you would expect to find on the list (such as Amazon and Apple), while others are hidden gems.

Motley Fool does a great job of presenting the “full story.” The company releases in-depth reports with research-backed stock picks. They do not hype up positions in an attempt to get investors to buy the stock immediately. They share their bullish arguments while addressing any bearish counterarguments. Most stocks are accompanies by a risk rating to allow investors to decide whether or not the stock fits their strategy.

Motley Fool Risk Scale

The company is also quick to jump on shorter-term market trends with special reports (such as their recent report on the cannabis stock boom).

Motley Fool Special Report

Overall, the stock recommendations are well-researched. It’s important that new investors understand broader market conditions before entering a position into any of these stocks. Because most of these stocks are large caps, they tend to fluctuate relative to the S&P 500. While their performance is not interlinked, there is still a correlation. For example, during a strong bull market, most stocks will perform well (and Motley Fool’s picks are likely to outperform). During correctional periods, investors should be more cautious.

Motley Fool’s Investment Strategies

Some investors simply want to know what stocks to buy and at one times. Other investors prefer to learn more about the rationale behind a stock pick. There’s a wide range of investing strategies, such as momentum, value, and growth. So, how does Motley Fool choose their stocks?

Motley Fool Investing Principles

Motley Fool Investing Principle 1 of 7

The company takes a well-rounded approach to their investment research. They account for broader market factors, sector trends, and the overall health of the companies they recommend. Fundamental research plays a major role in the decision making process. Motley Fool tends to assign weight to both value and momentum plays. They seek to identify undervalued companies with positive catalysts on the horizon. Personally, I find this to be a favorable strategy as it provides the best of both worlds. Investors can take advantage of undervalued stocks without waiting years for the markets to recognize the companies’ true values.

Motley Fool’s investment strategies are time-tested. The company has been researching stocks for over two decades.

Here’s a great video of Motley Fool co-founder David Gardner explaining his process in more depth:

Is The Motley Fool Legit?

Motley Fool brings to mind different things for different investors. For investors who have been around for over a decade, Motley Fool is the reliable stock picker for maverick investors. For newer investors, Motley Fool is the company that is constantly promoting “double down stock picks” and “triple buy alerts.” So, which side of Motley Fool is the real one? Is the company a legitimate stock picker or simply a promoter?

While the Motley Fool has become more aggressive with their marketing over the past few years, the company’s core services remain the same. The Stock Advisor program is still as effective as ever and it remains one of the best priced programs on the market. There is one caveat though.

You need to be able to look past they hype and avoid FOMO (fear of missing out). Motley Fool will try to upsell you on certain services. While you’re welcome to explore these options, I recommend sticking with the Stock Advisor program. It’s simple and effective. Plus, how many stock alerts do you really need? If you build a portfolio with a few great stock picks, you will be good to go.

Is the Stock Advisor Program Worth the Money?

The Motley Fool Stock Advisor Program is one of the most fairly priced programs available. Some research companies charge hundreds of dollars per month for their stock recommendations, but Motley Fool is affordable.

The Stock Advisor program can be purchased for $19/month of $99/year. Both plans renew automatically unless canceled.

Stock Advisor Pricing

At this rate, it’s hard to make an argument that the service isn’t worth the money. A single stock recommendation can make back the cost of the subscription ten-fold. While I ultimately opted for the annual subscription, I appreciated the availability of the monthly option, as it allowed me to test the service before committing to a year.


If you’re still unsure about using Motley Fool’s Stock Advisor program, see how it compares to similar services below. We’ve reviewed all of the top stock advisory services and these are our insights.

Motley Fool vs. Zacks

It’s hard to make an “apples to apples” comparison between Motley Fool and Zacks. While the services share similarities, they are also very distinct. Zacks is best for investors who want to combine their own research with Zacks’ proprietary tools. For example, Zacks gives every stock and automatic “Zacks Rank” rating. This rating is convenient when doing research on a lot of stocks, however it can also make it difficult to narrow down the best stocks.

Motley Fool takes a different approach. The stock advisor program is a true “hands off” approach to investing. The Fool’s team does the research and all you need to do is follow the stock alerts. Of course, you should do some of your own research as well, but you don’t need to waste time filtering through a bunch of stocks.

Zacks is best for investors who do in-depth research whereas Motley Fool is best for investors who want to be given stock picks.

Motley Fool vs. Jim Cramer

Motley Fool and Jim Cramer are easily some of the most well-recognized stock pickers. Tom and David Gardner run Motley Fool, whereas Jim Cramer runs Action Alerts Plus. We thoroughly tested and compared both programs to see what the absolute best stock picking service was.

Ultimately, we found that Motley Fool’s Stock Advisor program was better than Action Alerts Plus in almost every category. Both services provide stock pick alerts, but we much preferred everything about the Stock Advisor program. The Stock Advisor program is more diverse, easier to use, and more cost effective.

Final Thoughts on the Stock Advisor Program

The Motley Fool Stock Advisor program is ideal for investors with longer term horizons. Over time, these stock recommendations have outperformed the market. That said, investors should have realistic expectations. Not every pick is going to be a winner, and both the Fool and the S&P 500 will have down years. If you’re looking for well-researched stock picks, the Stock Advisor program delivers.

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